Graphic Design

Francesca Spallato

web site // email // LinkedIn

I love creating not only beautiful but instinctively usable interfaces. To me, there’s nothing better than working through intricate user workflows and pain points to design an experience that truly delights the user and helps make their day a little easier. There’s also nothing better than disappearing into a good book, making a delicious pie, or attempting to work while my two lazy cats try to sleep on my computer.

SALVATORE’S TOMATO PIES REBRANDING

Salvatore’s Tomato Pies is a local pizzeria and farm to table restaurant. Their history is rooted in making distinctive, hand-crafted pizzas with locally sourced ingredients. I wanted their logo and branding to follow suit by creating an edgy, hand-crafted look and incorporating their strong ties to our local community.

REI SEVEN SUMMITS CAMPAIGN WEBSITE

Marketing campaign website concept for REI, highlighting the seven mountain summits and notable climbers of those summits. Each notable climber details the climbing gear that was essential for them to make it to the top, with CTAs on how to purchase their favorite gear. This responsive website uses bold typography and seamless mountain backgrounds to highlight REI’s passion for adventure and the outdoors.

WHAT’S FOR DINNER? RECIPE WEB APP

The What’s for Dinner? web app concept helps solve the age-old question of what to cook for dinner. This web app was designed to solve problems for multiple personas with one intuitive experience. Novice cooks who don’t know what ingredients work well together can find simple, visual recipes with step-by-step instructions based on what ingredients they have on hand. While more advanced cooks can challenge themselves by finding recipes with unique ingredient pairings and can add their own notes to a recipe to help make it their own.

FARMVIEW FARM MANAGEMENT APP

The Farmview app concept is a full-spectrum management app geared towards the younger generation of farmers who embrace technology and information at their fingertips. This app helps manage employee schedules and tasks, dairy herd health and reproduction, milk production statistics and trends, crop yields and field rotation, inventory counts, equipment maintenance, and farm finances. Contrary to other farm management tools on the market, this app allows farmers to break away from their desks while still staying up-to-date with all aspects of their business.

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