Planet Bike Safety Campaign
Planet Bike is focusing on the safety of its riders through a new interactive app that allows the user to check the last time they charged the battery on their bike light. Other features of this app include a safety checklist and a map indicating nearby safe places to rest while riding at night. The campaign spans across Instagram, web ads, and physical ads urging riders to be vigilant.
- Skills: UX, Consistency, Research
- Programs: Photoshop, Illustrator
Door Peninsula Winery Mailer
This elegant redesign takes a heritage wine company in Wisconsin and brings elements such as paint, photography treatment and maps of the state together to create a new visual style for their brand. Care was taken to curate ideas about wine in the copy to steer the brand in an informative direction. The mailer’s purpose is to engage a new audience with the brand rather than focus on a sales catalog, as well as informing new patrons about their membership benefits.
- Skills: Type Layout, Editing, Concept
- Programs: Illustrator, Indesign
Blue Hive Honey Branding
This project was a complete, new branding for a local Wisconsin honey company named Blue Hive Honey. The logo is a fusion of the owner’s beekeeping activities and other crafts to create the shape of a scissor and a honeybee. Elements were handcrafted to be used across multiple platforms as well as the development of a Facebook landing page and a website. Key parts of this project included working alongside the owners of the brand and heavy illustration work.
- Skills: Branding, Illustration, Communication, Management
- Programs: Illustrator, Photoshop, Hand Made Elements
