MPower
McPherson is a guitar manufacturing company out of Sparta, Wisconsin that creates unique designs in guitars that can’t be found anywhere else. I designed an app for McPherson guitars that provides tutorials, lessons and tips on tuning your instrument. It has an interface that allows you to record your music anywhere you choose, using the brand esthetics of gold, brown, & black to create a cohesive transfer from company to app.
- Skills: Color, Wordage, Concepting, Layout, Typography, Photo Editing, Photo Manipulation, Wordage, Lighting
- Programs: Photoshop, Illustrator, InDesign
Albums
Music is a great way to escape reality. I have always had interest in albums covers; the designs have a way of bringing songs to life. I enjoy the creativity of covers as it allows graphic designers the ability to break rules while producing something unique and fun.
- Skills: Illustration, Photo Manipulation, Photo Editing, Typography, Concepting, Lighting, Color, Layout
- Programs: Photoshop, Illustrator, InDesign
Focus
Focus Boardshop is a store in the Madison area that sells supplies for skate and snowboarding. I felt that the Focus logo needed more of a “skater feel” while still using the same color palette. I wanted to reach an age range of 14-40 while keeping a classic, skater grunge feel that is fun and out there for any age.
- Skills: Concepting, Layout, Photo Editing, Photo Manipulation, Social Media, Rebranding, Typography, Wordage
- Programs: Photoshop, Illustrator, InDesign
Milwaukee's Pickles
Milwaukee Pickles has been around since 1898. Since the creation of Milwaukee Pickles, the packaging has been the same. I felt this redesign would be a fun and playful way to reach a wider range of consumers while bringing in a vintage, nostalgic feel from Wisconsin.
- Skills: Illustration, Wordage, Typography, Photo Editing, Photo Manipulation, Concepting, Package Redesign, Layout
- Programs: Photoshop, Illustrator, Procreate
Suicide Prevention PSA
The PSA was created to raise awareness of suicide. I felt the need to grab the viewers attention with dark imagery and wordage, as many PSA’s for suicide are cheerful and enlightening. I feel downplaying suicide in imagery takes away from the severity of it all, causing people to underestimate mental health in today’s society.
- Skills: Lighting, Concepting, Photo Manipulation, Photo Editing, Layout, Typography, Wordage
- Programs: Photoshop, Illustrator, InDesign
