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Kailley Olson

Web & Digital Media Design

Hello! My background begins with a degree in personal finance paired with a certificate in graphic design from UW-Madison. My certificate and casual exploration of art electives evolved into a passion for design, which took me to MATC to further develop my skills. The digital media and web development program has seamlessly integrated my creative interests, leading me down a path which I am excited to explore. Please check out my website to see more samples of my work!
my website
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THE NORTH FACE SWEEPSTAKES

“Pack the Trunk” is a sweepstakes designed to promote The North Face camping gear. My goal was to create a unique visual identity, including a contest logo, aiming to evoke feelings commonly-associated with the outdoors. I invented a game for packing the back of a car with camping gear which enters participants in a contest to win a Subaru Forester, along with graphics to promote the contest across a website landing page, social media posts, and email lists.

  • Skills: UI/UX Design, Logo Design, Landing Page Design, Animation, Social Media, Email Design
  • Programs: Photoshop, Illustrator, After Effects, Mailchimp, RaynaUI
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ACTIVE REDESIGN

For this project, I redesigned Active, the software program MSCR utilizes for class enrollment. I aimed to enhance the user experience by creating a more user-friendly and intuitive design. For this redesign, I utilized the RaynaUI design system to create a clean and consistent look. I made it easier to browse and filter classes by reorganizing the filters and reducing the number of clicks it takes to search.

  • Skills: UI/UX Process: User Personas, Site Map, Wireframing, Utilizing UI Design System
  • Programs: Figma
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Center for Printing Arts Website

The Center for Printing Arts is a printing lab at Madison College that offers classes in letterpress and screen printing. I took multiple printing classes and had the pleasure of working on a website for the department. Our primary goal was to create a website to showcase student work, while also allowing visitors to find information about the lab itself. My approach spotlights the students’ work and incorporates textural elements in reference to the print lab.

  • Skills: Responsive Website Design & Development, UX, Photography
  • Programs: Photoshop, Illustrator, Figma, WordPress
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With a dedication to harness the transformative energy that arises when skills and passion converge, the portfolio show is a testament to the power of creativity. Join us to explore the bounds of design, technology and visual storytelling. We are luminary.
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