Martina Seignarack

Graphic Design & Illustration

Hello! My name is Martina Seignarack, I am a Graphic Designer & Illustrator from Madison, WI. I am a visual storyteller and an enthusiast who finds joy and fulfillment in the creative process. I originally was a Dental Hygiene Major, but I realized my true passion laid elsewhere. I have always been art driven growing up and I always knew I was meant to design for the world. I embrace critiques as a valuable tool, recognizing that each piece of feedback is an opportunity to grow and learn everyday as a designer. When I am not designing, I enjoy reading, baking, cooking, and spending quality time with friends & family.

my website

Luminary

In my role as the art director for Madison College's 2023 fall student portfolio show, I had the privilege of collaborating with an exceptionally talented team, including Jenna Sandstrom, Abbey Smith, and Cristian Velazquez-Avila. Together, we worked in unison to craft the show's brand, "Luminary." Our objective was to develop a brand that effectively encapsulated the diverse range of design programs. As creative individuals, we aspire to symbolize the energy that ignites when skills and passion come together in our work. Taking on the responsibility of the art director, I ensured the completion and collection of all assets. Together, we orchestrated a visually captivating and seamlessly cohesive showcase for the event.

Skills: Creative Direction, Branding, Concept Development, Typography, Layout Design, Collaboration
Programs: Photoshop, Illustrator

Anthropologie

This is a catalog I created for Anthropologie. The purpose with ‘Boho Bliss’ is to transform homes into vibrant sanctuaries of comfort, blending the colorful and cozy essence of Bohemian living with a contemporary touch. In my design for Boho Bliss, my goal was to inspire individuals to create unique, inviting spaces that reflect their individuality, fostering a sense of warmth, creativity, and belonging in every corner of their homes.

Skills: Layout Design, Photo Compositing, Typography, Copywriting
Programs: InDesign, Photoshop

Embracing Our Differences

I had the opportunity to work with Madison College’s Health and Science Building on a large format piece. Our creative brief was to design something that celebrates diversity, education, and differences in the students here at Madison College. I created this piece to show that being surrounded by people who uplift one another with kindness, compassion, and respect, is what helps all of us grow and illuminate. A community that values diversity, culture, and individuality is one that thrives on the richness of its differences. By embracing these values, we can create a better future for ourselves and for generations to come.

Skills: Illustration, Layout Design, Photo Compositing
Programs: Procreate, Photoshop

Harmony Valley Farm

The objective for this project was to redesign a website with a new concept and a new visual style. I chose to redesign the website for Harmony Valley Farm. I wanted to capture the idea of “Where Nature Nurtures,” that aligns with their commitment to organic, wholesome, and natural produce, as well as responsibly sourced meat. The resulting redesign is visually organic and vibrant, serving as a reflection of their farm's mission and values.

Skills: Website Design, Logo Design, Photography, Typography, Layout Design
Programs: Photoshop, XD, Illustrator

Arlo Hotel

For this project, I wanted to rebrand Arlo Hotel located in Chicago, IL. My idea statement for Arlo was, “To Express Yourself, and Embrace Comfort.” This rebrand was meant to show that Arlo provides a warm and welcoming place where guests can find comfort, familiarity, and a sense of belonging while staying in an elegant space away from home. I designed this brand by showing elements that reflect self-expression, comfort, and modernity.

Skills: Branding, Website Design, Logo Design, Illustration, Photography, Typography
Programs: Photoshop, InDesign, Illustrator